This Liquor Brand’s Horchata Is Now So Vegan That It Doesn’t Call Its Boyfriend “Honey”
on July 12, 2020 at 8:59 am
Spanish brand Zamora Company recently reformulated its Licor 43 Horchata liqueur to be free from animal products and is launching a campaign to promote its new vegan status including an ad that reads, “I’m so vegan I don’t even call my boyfriend honey.” The new Horchata (previously sold as “Orochata”) formulation is made with a recipe inspired by Valencian horchata that includes tiger nut milk, cinnamon, and lemon and prominently touts its vegan credentials on its label. View this post on Instagram Don’t call us 𝒽𝑜𝓃𝑒𝓎 😉 we’re different. Unlike traditional cream liqueurs, Licor 43 Horchata is 100% vegan, 100% delicious and contains NO cream #Licor43Horchata #DidIMentionImVegan … #liqueur #veganlife #vegansofig #vegan #vegancommunity A post shared by Licor 43 (@licor43uk) on Jul 7, 2020 at 9:53pm PDT The company’s new ad campaign—which centers around the tagline “Did I mention I’m vegan?”—will air for five weeks starting mid-July across Facebook, Instagram, and through Google banners. “We’ve created this campaign specifically for the UK market and have built in touches of attention-grabbing irony and humor,” Craig Chapman, from UK distributor Cellar Trends, said. “It’s a bit of an unapologetic approach but still communicates the credentials at the core of the brand—the fact it’s dairy-free and nut-free and tastes delicious. And the fact that tiger nuts don’t come from tigers.”
Vegan Gelato Shop Opens in Toronto
on July 11, 2020 at 8:59 am
Today, new all-vegan gelato shop M!LK opened in Toronto inside a shared space with vegan pizzeria Pizzeria Du. The shop—which is scooping gelato to customers on the sidewalk from the restaurant’s front window—currently offers 16 rotating flavors made with a base of coconut, oat, or rice milk that include classic chocolate and vanilla along with unique options such as chai masala, hibiscus, ginger turmeric, dulce de leche, Oreo, and piña colada. Created by Roger Yang, the owner of Pizzeria Du and Avelo, the shop was named M!LK to get people thinking about various plant-based milk options other than dairy milk from cows. “When we launched Pizzeria Du, we were considering options for desserts. At our other restaurant, Avelo, we had been making some really interesting ice creams, like black garlic, or hazelnut and olive oil, and we decided to expand on this,” Yang told VegNews. “Gelato is a great way to showcase vegan food because it’s bold and flavorful. It’s the Italian version of ice cream, which has less air churned in, and less fat, typically served a little warmer, which makes the flavor really stand out.” M!LK will be serving the gelato from their open window whenever weather permits. During the colder months, and when indoor dining returns, the gelato will be available inside alongside Pizzeria Du’s menu. Yang also plans to expand the gelato brand to other restaurants and retail stores.
Vegan “Netflix” Debuts with 200 Films
on July 10, 2020 at 10:59 pm
Today, new platform VegMovies recently debuted with a database of 200 films to make vegan-themed movies easy to access and share. The VegMovies platform—built by website design company Veg Groups—features films with strong vegan and animal-rights themes, vegan characters, and/or messages regarding climate change. It allows users to browse titles in categories such as “Animals,” “Health,” “Environment,” and “Family Friendly,” and provides information such as run time and plot summaries, along with testimonials from people that have been positively impacted by each film. The platform also organizes films based on their streaming platforms, allowing users to see which films they can view with their existing Netflix and Amazon Prime subscriptions, and directs viewers to where the films they wish to view can be purchased or streamed for free. In its “Coming Soon” section, VegMovies also helps films that are in development gain support by directing users to funding platforms. “The launch of VegMovies has been three years in the making,” Veg Groups Founder Jason Schramm said. “There are so many great movies that are animal-oriented or have a vegan focus, but it can be hard to filter through all of the choices. Until now there hasn’t been a single place where all of the movies could be easily found. Somewhere that was constantly updated with the latest objective information on each film and where to watch them.” VegMovies is a living platform that will continue to update titles as they become available. Current films featured on the platform include British documentary Hogwood, popular health-centric documentary The Game Changers, and They’re Trying to Kill Us—a film currently crowdfunding for its post-production costs that focuses on the intersection of veganism, poverty, and systemic racism told through the lens of hip-hop culture. Photo Credit: Animal People
El Pollo Loco’s Meatless Chicken Is Now Vegan and Available at 485 Locations Nationwide
on July 10, 2020 at 6:06 pm
Today, El Pollo Loco became the first national chain to offer vegan chicken at all of its 485 locations with the reformulation of its Chickenless Pollo. In February, the chain added Chickenless Pollo to its locations nationwide but the initial formulation could not be ordered vegan as it was simmered in a sauce that contained an egg enzyme. The new Chickenless Pollo—made from non-GMO soy—is now simmered in an egg-free adobo sauce and is certified vegan by the American Vegetarian Association. “Coming off the heels of our Chickenless Pollo launch in February, our customers asked for a vegan option on social media and we listened,” El Pollo Loco CEO Bernard Acoca told VegNews exclusively. “We quickly reformulated the recipe in a matter of a few months to introduce an American Vegetarian Association Certified chicken alternative that met the needs of vegan palates. It also allowed us to take a step further in the plant-based space and continue our long-term commitment to diversifying our menu with better-for-you options.” Akin to Taco Bell’s “Al Fresco” ordering option, El Pollo Loco customers can now also state “Make it Vegan” when ordering a Chickenless Pollo burrito or taco, which removes all dairy products (cheese and Creamy Cilantro Dressing) from those options. Acoca explained that the Chickenless Pollo is the first step to future vegan options at El Pollo Loco. “With our longstanding commitment to championing making healthier eating more accessible, customers can expect that our menu will continue to evolve and diversify with additional plant-based innovations—without leaving behind our signature flavor attributes, by taking cues from our signature fire-grilled chicken,” Acoca said. Competing chicken chain Kentucky Fried Chicken (KFC) has been slower to roll-out meatless chicken, opting to conduct test trials prior to committing to a system-wide launch. In August, KFC launched Beyond Fried Chicken at a single location in Atlanta, GA where the vegan chicken option sold out within five hours. On February 3, KFC expanded the test to include nearly 70 additional locations in Charlotte, NC and Nashville, TN, and surrounding areas but has yet to announce a national rollout.